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UK Consumers Have Less Appetite For Canned Fish

British shoppers have bought 8.4 percent less canned fish in the last 12 months compared to the previous year, taking up a total trade share of 22.1 percent at 78,576 tons. This figure was at 23.9 percent just a year ago, says a recent Nielssen report.
Tuna is the leading product in the canned fish category, suggesting its sales in the UK this year have taken a hit.


And it seems it’s not just canned fish that has seen a drop in sales in the last year, with total fish sales decreasing from 359,118 tons to 355,548 tons.
Frozen fish fell by 3 percent when compared to last year, holding a 32 percent share of trade. Its value dropped by 3.2 percent year-on-year to USD 740 million, a market share of 24.1 percent.
With salmon remaining the most bought fish in the UK, tuna follows in second, above cod, haddock and warmwater shrimp. All of these fish types saw substantial losses in sold volume compared to the previous year.
Fresh fish however was the anomaly in the trend and saw some growth, with consumers buying around 5.1 percent more year-on-year at a value increase of 6.1 percent. The total market share for fresh fish was 59.1 percent for the most recent year.
The UK’s biggest retailer Tesco remained the unquestionable market leader, despite a slight drop of 0.3 percent in share of trade of total fish sales to 25.7 percent.
Sainsbury’s saw a slight increase of 0.2 percent to a total market share of 17.7 percent of total fish sales, followed by Morrisons (11.9 percent) and Asda (11.1 percent).
Discounter Aldi saw growth both in fresh and frozen, coming to a total market share of 3.6 percent.