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Minority Of Americans Willing To Pay More For Sustainable Tuna United States, March 1, 13

Most Americans would like to purchase sustainable seafood, however only a minority is willing to pay more according to the latest Truven Health Analytics-NPR Health Poll.

The Truven Health Analytics surveyed 3,000 Americans to gauge their attitudes and opinions on sustainable seafood. 32% of the consumers said it was important that the seafood they buy is sustainable, while 21% said it was very important.

In addition, 77% said sustainable fishing in general was important or very important.

However, only 22% of Americans said they would be willing to pay between 10 to 20 percent premium for sustainably-caught seafood, and 3% said they would be willing to pay 20% extra or more, while 51 percent said they would not be willing to pay extra for sustainable seafood.

34 % of the respondents said that sustainable fishing in general, fishing that assures fish will be plentiful for future generations is very important.