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CEO Leaves Sweden’s Leading Tuna Brand Sweden, December 19, 12

Johan Sundelin - CEO of ABBA Seafoods

The CEO of Abba Seafood – Sweden’s leading tuna brand – has resigned and plans to leave his office next April for the head position at a cake company instead.
Johan Sundelin, 43, started work with Abba Seafood’s owner, Orkla, in 2007 as a sales director. He was appointed CEO of Abba Seafood in 2009, when he also became part of the management team at Orkla.
Abba Seafood are market leaders in Scandinavia and established in more than 30 countries worldwide. The company mostly sells tongol tuna under its premium Abba brand, but it also has sales from private labels. In 2009, it was recognized by the World Wildlife Fund (WWF) with a “Green Fish” award for promoting sustainable products.