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Austria Imports Record Number Of Canned Tuna Austria, December 20, 12

Despite the higher raw material prices, the canned tuna market in Austria is expanding. The central European country imported its largest quantity of canned tuna last year – a record for the three year period – and the growth is in part due to the increasing volumes from a small island nation in the Indian Ocean.

In 2011, Austria’s total import of canned tuna climbed by 26% from 2010 to reach 388,307 cartons (48 cans x 185 g). Besides looking after its domestic market, Austria also acts as a tuna distribution point for two of its neighbors, primarily Hungary to the east and Czech Republic to the north.
Mauritius – located about 2,000 km off the south east coast of Africa – is Austria’s second most important tuna supplier and it is also the only exporting country to make positive advances in Austria in each of the past three years. The gains seen here are likely from the Mauritian cannery owned by Princes Foods, which produces tuna for Austria’s leading tuna brand, Vier Diamanten. Since fall 2010, the brand has offered pole-and-line caught skipjack tuna to Austrian consumers.

In 2011, Mauritian canned tuna exports grew by 30% from 2010 to total 101,455 cartons, and this volume is double the quantity it shipped in 2009.
As a regional tuna hub, Mauritius is capable of processing 120,000 tons of tuna annually, and about 95% of its products are destined for the EU market, where it has duty free access.
Thailand continues to lead the Austrian canned tuna market and in 2011, it delivered 174,284 tuna cartons – a 47% increase from the previous year. However, the tuna producing giant saw the number of its exports shrink by 26% in 2010, so 2011’s growth is mainly a recovery.
Vietnam’s canned tuna exports to Austria have remained relatively stable over the past three years. In 2011, it supplied 55,523 cartons, a 2% rise from 2010.
The Philippines, after showing strong momentum in 2010 and increasing its output by about half, was not able to maintain the same level of growth last year. In 2011, its export volume fell by 7,148 cartons – an 18% decline from 2010 – and hit 32,625 cartons.