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Bumble Bee Focuses Strongly On Health And Wellness In USA

Bumble Bee Foods today unveiled an exciting upgrade to this year’s BeeWell for Life®, the leading North American seafood brand’s signature interactive health and wellness program. BeeWell for Life™ is designed to help consumers lead a more healthful lifestyle using the dedicated resource website

The program offers consumers the chance to earn points by logging the miles they walk, run or bike, completing weekly challenges and entering the calories they consume. These points then translate to money earned for their choice of one, two or all three charity partners. BeeWell for Life™ partners in 2012 are the American Diabetes Association®, WomenHeart: The National Coalition for Women with Heart Disease and Y-ME National Breast Cancer Organization™.

“Bumble Bee is thrilled to be partnering with the American Diabetes Association, WomenHeart and Y-ME as a part of this year’s BeeWell for Life® program,” said Bumble Bee Senior Vice President Consumer Marketing and Corporate Social Responsibility Dave Melbourne. “Encouraging a healthy lifestyle is a vital component of Bumble Bee’s mission and brand philosophy. We hope to help educate and inspire positive change in our consumers’ lives with this new program, while also giving back to three very meaningful causes.”

“BeeWell for Life is a great addition to WomenHeart’s efforts to educate women about heart disease – their leading health threat – and actively engage them in leading a heart healthy life,” said Lisa M. Tate, Chief Executive Officer, WomenHeart. “We are excited about the additional support this partnership provides, and encourage all women to participate in this inspiring program.”

“Bumble Bee takes health and wellness seriously, and helps people make proactive decisions to lead a healthier life – including reducing risk factors for breast cancer,” said Kelly McCluskey, Director, Strategic Relationships, Y-ME National Breast Cancer Organization™.

Coinciding with the unveiling of the 2012 program is the introduction of a new BeeWell for Life® website with enhanced tools, information and resources to help consumers incorporate healthy eating and exercise into their everyday lives. These include tips from BeeWell for Life registered dietitians, Stephanie Clarke & Willow Jarosh and fitness expert, Jennifer Edwards. The website will also house monthly documentary-style webisodes featuring top ranked United States men’s tennis player, Mardy Fish with special appearances that include celebrity chef personality, Scott Leibfried.

Melbourne explained, “The Mardy Fish video series reinforces the goals of BeeWell for Life with inspirational stories, recipes, tips and motivational messages to help consumers lead a healthier life.”