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“Salute To Sexy” Tuna Campaign

Century Tuna introduced last week its latest celebrity endorser Anne Curtis who now joined the ranks of fellow celebrities Derek Ramsey and Phil Younghusdband in endorsing healthy eating and more intake of omega 3.

“Get healthy with Century Tuna, the one with the highest level of Omega 3,” said Curtis in her first Century Tuna commercial “Superbods 2012: Salute to Sexy” which was shot with Ramsey and launched last Thursday.

The “Superbods 2012: Salute to Sexy” which is now on its fourth year is open to both male and female aged between 18 to 30 years old who should have a “fit and healthy body and passion for healthy lifestyle”.

Interested parties must submit five labels of Century Tuna Flakes in Oil or Century Tuna Hot & Spicy, along with a photocopy of their passport or birth certificate, and a 4”x6” picture to the Century Tuna office, from which the company would select 20 finalists – 10 male and 10 female – who would would be flown in for free to Boracay where they get to compete in the Superbods Challenge on April 14 and the Century Tuna Superbods 2012: Salute to Sexy Pageant Night in Boracay on April 14.

The winning male and female contestants will each receive an exclusive contract with Century Tuna worth P500,000 -a cover story in Men’s Health and Women’s Health magazines-  and will be featured in the next Century Tuna TVC and billboard.

Also up for grabs is the People’s Choice Award, which will be given to the two top finalists with the most number of online votes, which would be based on the Century Tuna’s Facebook page online voting where the pictures of the 20 finalists would be posted.  Those who would vote on line would also get a chance to win Apple products in the weekly raffle or free tickets for two to fly to Boracay to witness the pageant night on April 14.

The “Superbods 2012: Salute to Sexy” is co-sponsored by Gold’s Gym, Gardenia High Fiber Whole Wheat Bread, Centrum, Opus, 7th High, Holiday Fitness and Spa Hotel, and Victor Ortega.