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John West Australia Launches Sustainable Seafood Partnership With WWF

John West Australia (incorporating John West Australia & New Zealand) has recently announced a new Sustainable Seafood Partnership with the world’s largest conservation organization, WWF Australia & New Zealand.
The partnership commits John West to WWF’s Global Sustainable Seafood Charter (see notes to editor) and features key milestones for John West to meet throughout its journey to sustainability - including a commitment to ensure that all John West Australia and New Zealand products will be sustainable by 2015.
As the largest branded supplier of seafood products in Australia and New Zealand, John West recognizes its role in safeguarding ocean resources. This position led the company to partner with WWF to ensure it takes the necessary steps in its journey to sustainability.
Terry O’Brien, Managing Director of Simplot Australia (owner of John West), says of the partnership, “At John West, we are passionate about seafood and dedicated to playing a role in the long-term health of our oceans. We are committed to responsibly sourcing our products and look forward to working collaboratively with WWF to ensure quality seafood can be enjoyed for generations to come.”
WWF works at a global level with fisheries and supply chain partners to protect our marine environment by improving the sustainability of seafood, and educating consumers about sustainable seafood choices.
Chris Howe, WWF-New Zealand Executive Director, says: “There is increasing recognition of the importance of sustainable fisheries in protecting the world’s oceans and addressing consumers’ environmental concerns. WWF is pleased to announce this partnership and we look forward to working with John West to help safeguard our oceans.”
In addition to entering into WWF’s Global Sustainable Seafood Charter, John West has developed its own overarching sustainability strategy “Our Oceans Forever”. The strategy applies to all facets of John West’s business and has three key pillars designed to ensure long-lasting change: Respect for Resources, Commitment to Innovation and Passion for People.
In addition to “Our Oceans Forever” all of John West’s Alaskan Salmon products carry the Marine Stewardship Council’s (MSC) logo and are MSC certified, meaning that the product has met the MSC’s strict chain of custody criteria that ensures full traceability.
Patrick Caleo, Manager Australia and New Zealand, Marine Stewardship Council, says, “Our vision at MSC is to see the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations. We look forward to continuing our relationship with John West in the journey to achieving this vision, by providing consumers with an independently certified sustainable choice in seafood.”