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John West Kids’ Tuna - Feeds Children’s Imaginations

John West is marking the roll out of a tuna product for children with an ad campaign that features a young boy captaining his family’s fishing trawler.

The TVC, created by Grey Melbourne, uses the tagline ‘Feed their imagination’ for the John West Kids Tuna product.

The young boy is seen steering the trawler through choppy waters as a voice over describes how several generations of his family have been involved in the fishing industry.

The TV work will be supported by outdoor ads of the child, online, point of sale and PR activity, which will highlight the benefits of feeding omega-3 to youngsters.
The range of flavoured tuna comes in an easy to open 75g plastic tub which have been specially formulated with low liquid to avoid spillage.

One tub of John West Kids provides a child under the age of 13 with 100% of their daily adequate intake of omega-32, said the company.
Studies show that omega-3 DHA is a key building block for a healthy, functioning brain and body. One of the best sources of omega-3 is fish, and tuna is an easy and accessible option.

John West Kids come in three flavors – Plain, Tomato and Sweetcorn & Mayo.

John West Kids is available from supermarkets from January 2009 at an RRP of $3.29 for a twin pack.