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Jealsa Launches Tuna In Tetra Pack With Walmart USA

Jealsa, the Spanish canning firm producer of the Tuna Snacks Rianxeira, has signed a contract with global retail leader Wal-Mart to commercialize its tuna in the US market, after several years of negotiations.

Jealsa managed to close the deal after fulfilling strict safety and hygiene standards stipulated by Wal-Mart.

Jealsa’s Rianxeira Tuna Snacks, tuna bites packed in small tetra recart will soon be available to American consumers in all 3,775 Wal-Mart stores located across the country. Jealsa’s first shipment was sent of the United States last week. Rianxeira’s “Bocaditos”, which is its original Spanish name, was the winner of the
Europe’s Most innovative Product 2007 award at the European Tuna Conference 2007. (Visit http://www.europeantunaconference.com/awards.html)


Rianxeira tuna snacks are light tuna dices or cubes packed in small tetra recard containers, similar to the traditional tetrabrik, made by the Swedish company Tetra Recart.

(See the atuna.com Rianxeira Product Test Video recorded on January 15th
www.atuna.com )

The American distribution chain demanded compliance of stern safety measures to avoid potential boycotts or attacks of a terrorist nature. As a result, the Spanish firm had to armour its facilities in O Bodion.

In addition, only permanent or full-time personnel will work at the site where the merchandise will be distributed by Wal-Mart, that is, no part-time workers.

Jealsa placed surveillance cameras to monitor the sites from where the merchandise is loaded on to trucks, and each step in the process must be preceded by the submission of a list of personnel authorised to handle the product. Also, both accreditation and a successful passing of safety controls are necessary to gain access to the company, El Correo Gallego reports.

Tuna Snacks Rianxeira must arrive intact to the city of Vigo. From here, Wal-Mart ships the product to the US.

"There are no precedents of a product accessing the entire sales network of Wal-Mart the first time," said Jealsa president Jesus Alonso Fernandez, who declined to reveal the numbers of the product's the first shipment.

The Jealsa Group, owned by the Alonso Escuris family, consists of 21 companies distributed around the world, which are divided into four business areas: canned fish and shellfish, fishing and related services, the environment, and energy.

Jealsa employs more than 2,000 people in Galicia.