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ISSF Launches Tuna Campaign Via Twitter

The International Seafood Sustainability Foundation (ISSF) is marking its first World Oceans Day by launching an online campaign to ‘Retweet (RT) for Our Oceans.’

The foundation – which consists out of tuna distribution, processing, fishing and marketing companies – will be using “Twitter” as a communication tool. is an online service for friends, family, and co–workers to communicate by using instant messaging or SMS, and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

“Social networking sites are fast becoming the go-to source for people concerned about conservation and sustainability,” said ISSF President Susan Jackson. “Passing out pamphlets would take away from the message. This is an environmentally-conscious way to raise awareness.”

Starting last week, ISSF uses Twitter to begin a virtual chain of support for sustainability, urging followers to ‘Retweet (RT) for Our Oceans.’ By retweeting the original posting, users can spread the message to their followers creating another link in the chain. Watch for updates at

“Last year, the United Nations made a statement when leaders designated June 8th World Oceans Day. This year we’re making a statement by embracing the message and sending it out on a platform people access for information every day,” Jackson said.

ISSF will spend World Oceans Day in La Jolla, California at the annual meeting of the Inter-American Tropical Tuna Commission (IAATC). Member nations are being pressured to adopt conservation measures for bigeye tuna recommended by the IATTC Scientific Staff. The ISSF Board of Directors committed to take action if meaningful steps are not taken by September 1, 2009.