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Fiji Tuna Sales In Canada Hits 5 Years Low

The sale of Fiji tuna in Canadian markets has dropped drastically in the past two years, reveals a Canadian Government trade report.

The report points out the sales could be described as the worst in the past five years.

Statistics Canada, in its 2008 annual trade report, states that Fiji’s total export of tuna to Canada last year was recorded at a little over $1m.

The trade figures reveal that since 2007, the export value of tuna from Fiji has been sliced in half from $4.8m in 2006 to $2.1m in 2007.

Fiji Embassy’s former business development manager to Canada Ashwant Dwivedi said the export of tuna from Fiji to the Canadian market was the lowest in five years.

Fiji’s tuna export to the Canadian market has slumped and the numbers in terms of value haven’t improved. Fiji recorded worst export of tuna sales last year into Canada,” Mr. Dwivedi said.

He said from 2004 to 2006 Fiji’s export of tuna was stable and there was a sales growth recorded in the tuna market out of Fiji into Canada.

Mr Dwivedi said it was a serious loss to the tuna market and something must be done to revive it.

Principal fisheries officer Malakai Tuiloa said the decline in sales was caused by the change in lifestyle of generations.

Mr. Tuiloa said the older generation of former Fiji citizens residing in Canada had decreased resulting in low sales. The old generation, he said, was familiar with the taste of tuna.

“The new generation has a different taste. The young ones are selective about different species,” he said.