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Celebrities Pose Naked To Save Tuna

Greta Scacchi among celebrities in campaign to save bluefin tuna as new independent report warns it may already be too late to save the endangered fish.  

The world’s most expensive fish, already recognized as being as endangered as the giant panda, is still being served in celebrity restaurants around the world.
However a study of the bluefin tuna on the Japanese market by fisherman-turned whistle blower Robert Mielgo found the majority of fish for sale were immature, meaning the current population has little chance of recovery because of a shortage of breeding adults.
The issue is highlighted in a new film the End of the Line released at cinemas nationwide on World Ocean Day (8th June). The documentary, that has been compared to Al Gore’s Inconvenient Truth, warns that overfishing could result in the end of seafood by 2048 because all fishing stocks will collapse as a result of

Celebrities who have already seen the film were so shocked that many have posed naked for the acclaimed photographer Ian Rankin to raise awareness.
Greta Scacchi, who took part alongside Emilia Fox and Terry Gilliam, urged consumers to only buy sustainable fish to help stocks of all fish recover as well as the bluefin tuna.
The film is based on meticulous and accurate research and it is shocking to hear the experts reporting that if we continue with current fishing methods; a free for all, largely unregulated plundering of the sea; the prediction is that within 40 years the sea will be inhabited only by worms and jellyfish, she said.
Elle Macpherson and Stephen Fry are among other celebrities who have threatened to boycott the restaurant Nobu that has been frequented in the past by Kate Moss, Brad Pitt and Wayne Rooney, for continuing to serve bluefin tuna.
Pret A Manger, the high street food outlet, is also to stop stocking tuna sandwiches amid environmental concerns about intensive fishing methods.
Earlier this year the World Wildlife Fund predicted that bluefin tuna breeding stock could disappear by 2012.
But the new report says it is even worse. Mr Mielgo found 70 per cent of the bluefin tuna in the Japanese market between July 1 last year and May 1 this year, that would have been caught in the 2007 fishing season, were below 90 kg in weight.
Mr. Mielgo said the high proportion of juvenile fish means that like the blue whale, the bluefin tuna population can never recover.
There is no way this population is going to pick up, he added.
The report comes as the UN environment chief called for a ban on thin plastic bags to protect marine life.
Achim Steiner, UN Under-Secretary-General and UN Environment Program Executive Director, said research around the world showed the enormous damage the bags are doing to the environment; especially in developing countries.
Some of the litter, like thin film single use plastic bags which choke marine life, should be banned or phased-out rapidly everywhere; there is simply zero justification for manufacturing them anymore, anywhere. Other waste can be cut by boosting public awareness, and proposing an array of economic incentives and smart market mechanisms that tip the balance in favor of recycling, reducing or reuse rather than dumping into the sea, he said.